Privacy Policy

The RNIB Privacy Policy can be found on the RNIB website.

For information and advice on staying safe while shopping online, please visit our sight loss advice service.

Collecting personal information

Our website doesn’t collect any personal information about you unless you voluntarily choose to provide it to us. If you confirm an order with us, we hold the information we need to process your order, including your name, delivery address, credit or debit card number and expiration date, billing address, email address, and telephone number. We also keep details of your transactions with us to ensure that we can answer any query you have with us.

Sometimes we will supply your name, address, and contact details to a supplier so that your order can be delivered. 

Opting out

You have the right to ask us not to contact you for marketing purposes. Our email newsletter includes an unsubscribe link, or you can let us know in writing that you wish to opt out of marketing communications. If you have an account you can update your contact preferences or unsubscribe via the preferences page.

Analytics

We want our website to be as user friendly as possible. To help us understand how well the website is working and how we can improve it, we use third-party analytics tools such as Google Analytics and etracker.

Analytics tools help us collect anonymous information about how our websites are being used. For instance, they help us monitor the number of visitors to each page, how long people stay on each page, which search engines are being used to find our website, and which links are clicked on.

These tools do not collect or store personal information. Analytics data cannot be used to identify visitors, or to tell us what any specific visitor did on our website. The data is completely anonymous.

Cookies

Cookies are small data files that are sent from a website to your computer or mobile phone. They are stored on the hard drive of your device. Some are stored just for the duration of your visit to the website; others are stored for much longer periods.

This page tells you about how RNIB uses cookies and how you can make choices to delete or reject cookies. By using RNIB’s websites, you consent to our use of cookies. If you’d like to learn more about cookies in general, we recommend the AboutCookies.org website.

How we use cookies

• We use cookies to make our website work better for you.
• No official RNIB website uses cookies that give us access to any personal information about you.

Profile management

Some RNIB websites allow you to log in to an account. Some of these sites use a cookie to store account information, such as user passwords, so that customers don’t have to remember their password each time. But these cookies don’t give us access to your account or your personal details.

Usability and accessibility settings

Most RNIB websites allow you to resize text. If you use the resizing options, these settings are stored in a cookie so that your chosen text size follows you around the website. These cookies don’t give us access to your personal information.

Third-party cookies

Third-party cookies may be dropped onto your computer by another company when you use one of our websites in a particular way. For instance:

• We use Google Analytics and etracker to help us improve our website. These analytics tools use cookies that are not controlled by RNIB but which are active when you use many of our website features.
• Some RNIB websites have buttons that let you share pages with your friends through platforms such as Twitter/X and facebook. These sites may set a cookie when you log in to share.

As third-party cookies aren’t set by us, we can’t control how they work, but we can control which websites we choose to work with. We take your privacy seriously and we would never work with a website we don’t trust.

Cookies: your choice

Our websites work better with cookies enabled, and our cookies don’t give us or anyone else access to your personal data. We strongly advise you to keep cookies enabled when you use RNIB’s websites. You can edit your cookie settings at any time to delete and reject cookies. There are instructions on how to delete cookies and how to control cookies on the About Cookies website. The cookies we use in the RNIB shop are listed below.

Essential cookies

• SyrenisRunFirstCookieIDs, SyrenisCookiePrivacyLink, SyrenisCookieIDs, SyrenisCookieFormConsent, SyrenisCookieConsentID
  This Cassie cookie enables us to capture preferences in a compliant way under regulatory frameworks.
• ShopEssential
  These cookies are needed for the shop to work.
• secure_customer_sig
  This cookie is generally provided by Shopify and is used in connection with a customer login.
• _orig_referrer
  This cookie is generally provided by Shopify and is used in connection with a shopping cart.
• __cf_bm
  This cookie is used to distinguish between humans and bots. This helps us make valid reports the use of the website.
• cart_currency
  This cookie is used to recognise the user’s country of origin and populate the correct transaction currency.
• _cmp_a
  This cookie is used to store the user’s consent preferences in managing cookies and other tracking technologies.
• shopify_pay_redirect
  This cookie is used to enable payment services on the website and to facilitate secure payment and checkout processes.

Performance cookies

• _ga, _gat, _gid
  These Google Analytics cookies help us see how our website is performing and how we can improve it. GA is associated with Google Universal Analytics and represents a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and is used to calculate visitor, session and campaign data for the site’s analytics reports.
• __ga_ZRN5GX4GMJ
  This cookie is used by Google Analytics to persist session state.
• Shopify_Analytics, _shopify_s, _shopify_sa_p, _shopify_y, _shopify_sa_t
  These cookies are associated with Shopify’s analytics suite concerning marketing and referrals.
• _landing_page
  This cookie is used to track, report, and analyse landing pages.

Functional cookies

• localization
  These cookies are set on pages with the Flickr widget.

Targeting cookies

• fr, _fbp
  Used by Meta to deliver a series of advertisement products such as real-time bidding from third-party advertisers.
• recordID
  This cookie name is associated with services from UK email-marketing company DotMailer. Their software placed on a website enables the owners to track when email campaign recipients land on the target website, which enables monitoring of the effectiveness of a campaign. This cookie is a unique user identifier, enabling persistent linking of behaviour on the site to a particular user and email campaign response.
• _tracking_consent
  This tracks a user’s preferences.
• dmSessionID
  This cookie name is associated with services from UK email-marketing company DotMailer. Its software tracks when campaign recipients land on the target website, enabling the effectiveness of a campaign to be monitored. This cookie is a short-lived session identifier.